The Best Time to Go Global
What drives your company’s growth? Will you require a robust sales team to target big business companies? Or considerable on-the-ground advertising and marketing? Does your services or product need neighborhood community advocates?
Once you know that it’s without a doubt time for your firm to expand globally and also have a good sense of how long it’ll take, sketch out a rough timeline, thinking about your group and the resources you have; your ability to dedicate to the growth in every department outside of core operations; and how long it will take to hire and train the necessary individuals to assist in preparing for your target market as well as any policies or obstacles that you could come across, i.e. document demands, licensing, etc. for how long regular globalization processes take (localization, internationalization).
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