Do you have any notions on computer programming? Then you should know creating a new website from scratch is definitely no child’s play. However, these days we have access to a number of no-code website building platforms that makes a lot easier the whole process of creating and launching our sites.
Although having the input and insights of an expert developer is a great touch up, you no longer need to rely on them or spend lots of money hiring a web developer to create your website. Neither do you need to learn coding in order to do so. If you are one of those brave entrepreneurs who want to go the whole way alone, there are several options to choose from and build your website with zero effort.
Right now you’re probably thinking of WordPress. No wonder, since this building platform takes care of a good 34% of the web, which is huge, and that places it at the top choices charts. Now, creating a website on WordPress is even easier thanks to site building platforms that offer pre-made themes and drag and drop capabilities.
Elementor is one of those site builders that help WordPress deal with the hard work. It’s currently being used on more than 3 million websites and recommended by happy users who managed to create stunning WordPress sites with Elementor’s aid.
Let’s see which are the benefits and advantages of this leading page builder and see how translating your Elementor website can help you tap into new markets and boost your business.
Well, you’re asking the right person! Convey This uses Elementor on certain parts of our own website. What’s so great about it? That we have the possibility of building new pages and we don’t get caught up with coding, we don’t need to touch a single line of code.
Even though we have great developers on our team, using Elementor saves us time and resources as it allows team member to build and add pages to the site on their own, without the help of any developers. Then, developers may spend more time working on ConveyThis development, so it’s a win-win.
Once you have decided to build a WordPress site, you’ll need to check your site builder has a number of basic elements in order to make it as simple as possible. Then, let’s see why the set of elements on Elementor makes it a leading platform.
So, now you know all the benefits Elementor has to offer. Then, let’s see how you may build a WordPress site with Elementor.
Once you have browsed through the 300 templates and selected the one that fits your business’ needs, the next step is to start customizing your page. If you’re a very patient person who likes to do everything on their own, know you also have the option to build from scratch, but for most people, taking the hard work off their backs feels great.
Then you can go ahead and start using Elementor’s drag and drop builder to customize the appearance of your page. This user-friendly editor will allow you to easily change and add elements, change colors, edit fonts and a lot more of customizable features you can play around with until you feel it’s perfect.
Are you done? Great, that’s what your website is going to look like once you finally launch it.
Whether you are an established company or a struggling entrepreneur aiming to cross borders and tap into the international market, growing your business through website translation might be a great idea for the upcoming decade.
Going multilingual means you no longer need to rely on a single market, but you can start interacting with many others. Tapping into multiple markets with the proper approach means a boost on your revenues, sales and leads, and this is definitely what we’re all looking for.
But this is old news, right? A certain number of studies have already proved that 55% of people would rather buy stuff from stores available on their own language, and other 60% of people rarely or never purchase products or services on English-only websites. This means you’re probably missing out on a huge customer pool, especially now when statistics point out to the fact of more and more people purchasing outside their home country.
We are perfectly aware that English is the main language online, although it only accounts for 25,2% of the World Wide Web. And we also know English markets and sites are well connected. But, what about those emerging non-English speaking markets? Countries like Italy, China, the Middle East and Brazil are showing a powerful and growing market presence on the web and they are increasing their Internet usage. Then, if you reach out to these markets that are awaking to the internet usage, you have good chances to build and secure a loyal customer base from the very beginning.
Of course, as we are talking about no-code tools and ways to ease out the process of creating a website to reach multiple markets, we’ll also talk to you about ConveyThis. This is a website translation plugin you may install on your Elementor site and make it multilingual in just a few clicks.
Setting up ConveyThis plugin won’t take more than 5 minutes, for sure, and you’ll have more than 100 languages to choose from. It will automatically detect and translate the content of your website, including any plugins you may be using as WooCommerce, Yoast, ect.
Here are other features worth pointing out:
Undoubtedly, ConveyThis is the fastest way to get a functioning multilingual website in just a few minutes. But seeing is believing. Check out the set up guide and see it for yourself. Install ConveyThis through the WordPress directory and then, click Activate button.
Then you will see a ConveyThis tab on your WordPress Dashboard. Click on it to finalize the configuration process.
If you don’t have a ConveyThis account already, you will need to create a new one. Then you’ll find your unique API key on your ConveyThis Dashboard. Go to the ConveyThis tab and add this API key.
Now you’re ready to choose which languages you want to translate your website into. Enter the original language of your site and under Destination Languages select the new languages in which you want to have your website displayed. Click Save button.
And you’re ready to go! Your WordPress site built with Elementor is now live and running. Open a new browser tab and visit your new website to check out the automatic language switcher and see how it all works out.
You may also customize this language switcher if you want to. Of course, you won’t need to touch any code string to do so. Just choose one of the options ConveyThis will offer you.
By default, once you use ConveyThis to go multilingual, the switcher button will appear at bottom right of your website. Afterwards, you may customize and change its position by choosing to place in a menu area, in a widget area or any other place.
As we mentioned before, ConveyThis is a very user-friendly plugin when it comes to manage and edit your website translations. For starters, you are presented with a fast first layer of automatic translation, which takes a good chunk of the hard work off your back. Afterwards, if you’re skilled enough you may manually edit yourself those bits of translation that need a touch up. You may also ask for your colleagues’ help and add team members to help the reviewing process. Ultimately, for a more professional result, you may reach out to ConveyThis translator’s community and order professional translations.
One of the best features on ConveyThis plugin is the ‘in context’ editor. This editor allows you to edit and manage your translations and see automatically the outcome through a live preview of your website.
Go to your ConveyThis Dashboard to access the visual editor. Click on the ‘visual editor’ and it’ll take you to a live preview of your Elementor site on WordPress. Go ahead and check out our demo site to see ConveyThis and Elementor in action.
Once you’re there, you may want to know which segments are translatable and which are not. It’s as simple as clicking on ‘Highlight translatable elements’ or just holding down the ‘command’ button. You will be able to manually edit anything that appears highlighted in red.
To proceed with edits, click on the pencil icon and then click Ok t save the changes made to the original text. Your edited translations will be saved in your ConveyThis Dashboard.
If you’re aiming to win foreign markets, which is why you’re going multilingual in the first place, you must know translating imagery is also an important piece on the website translation and localization process. For certain countries, you’ll want to make sure the imagery you’re displaying is appropriate to their culture and religion.
Now, for some of you, translating an image may sound like a crazy concept. What we mean by this is just changing the image, and this you can easily do it on your ConveyThis Dashboard. For you to be able to use this feature, make sure you have switched on the ‘Enable Media Translations’ button on your dashboard.
Translating those images you have added with Elementor is as simple as translating text.
You may access the image to be translated through the visual editor and then change the image URL to use any other image file you consider more appropriate for your new target market.
Maybe you also have a video on display that you’d like to adapt to the requirements of your new market. If you have another version of the video with a voice over in the target language, you just have to change the URL link to that new video.
Under the ‘Translations’ tab on your ConveyThis dashboard, you’re offered the possibility to edit your translations outside the ‘in context’ editor. This way you may get a different perspective and manage your translations by URL. Both ways are equally effective and both will get you the same outcome, it’s just a matter of personal preferences about the way you’d rather manage your translations.
Rounding up what we’ve seen today, we have that Elementor is a leading builder platform with which you can easily create an impressive WordPress website through their user-friendly interface, drag and drop capabilities and lots of other amazing features that boost the functionality and appearance of your site. On top of all these great features, the best part is that you don’t ever need to get involve with coding.
To enhance your site even more, we recommend using ConveyThis to make your web multilingual in just a few clicks and a 5 minutes installation process. Again, no code needed! Bringing both tools together into your website building strategy ensures you end up owning and running a top-rate, custom built WordPress site that will be right there, available to be found by those new markets.