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Latest Translation News...
Brands Reach a Global Audience by Localized Content Marketing
Becoming a global marketplace nowadays, the world has given brands the potential to extend and expand their business all over the world. In this way, an opportunity of reaching various clients to the remotest corners of the planet has immensely risen and enabled commerce to stretch and acquire another dimension. What was regarded impossible just…
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Marketing Translation Tales: Companies that Translated vs Companies that Localized
With the desire of crossing the boundaries of the country or the region where a brand has been created and successfully launched, certain elements must be subjected to the course of adaptation and even a totally new approach to get the opportunity to expand the brand abroad. In order to attract new audience and persuade…
Why Is App Localization Critical For SEO
Suppose you have a great new app which you are totally convinced it is going to be a massive success. In order to make it available and usable for audience across the globe, you must have app’s interface translated and adapted so it is able to meet varying cultural and language expectations. What users desire…
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Product Localization: All You Need to Know
The expansion and development of technology to the extend and forms in which it is available today has immensely improved and upgraded international communication and exchange. Although giant corporations has never had much trouble into emerging on the markets of a completely different part of the world, new forms of technology have enhanced even business…
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What’s the Difference? – Localization, Globalization, Internationalization
The terms localization, globalization, internationalization may be perceived as being very similar. In fact, they are soo much alike that many people use them as synonyms and apply them alternately. However, there are some elegant and refined differences among them, which are tremendously important if a person is ambitious and willing to push the limits…
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Does Your Localization Strategy Include India?
Have you ever thought about what market you should do localization for next? Perhaps, sometimes it’s just as simple as “the bigger the better”. And one of the biggest markets of our time is India. What is the number of potential customers and why so many? By the latest statistics the population of India is…
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When is The Best Time to Localize the Game?
The global video game market is growing every year and is striking with its statistics, which has already crossed the threshold of $100 billion and continues to grow while the audience of these games is about one quarter of the entire earth’s population. Imagine that you have plans to create a game and monetize it….
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Ways Translation Structures Your Life
Many people do not realize the many ways translation impacts their lives on a daily basis. Each day some aspect of your life is influenced or touched by translation in some way. Jobs The translation market was worth $33 billion dollars in 2012. There are more than 26,000 companies throughout the world that offer some…
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International SEO: Part III – Content
In the final series of our articles about the international SEO we’ll talk about content. Since writing content in the original language of the country for a website with a unique domain name of this particular country is a whole different story, then we skip this option. We will only remind you that in this…
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6 Simple Steps to Writing Better Content for Internationalization
When you’re writing web content, or any business copy that you intend to use internationally, you’ll save yourself time and money by writing with globalization in mind from the get-go. Writing for a global audience requires being in a different mindset from regular copywriting, and there are some key points you’ll want to consider and…
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