Performance Marketing & CRO Manager

Translation Services » Careers » Performance Marketing & CRO Manager

Full-time / Long-term contract · Remote · Posted September 23, 2026

Own paid acquisition end to end — from keyword and audience selection through ads, landing pages, tracking and purchase, to CAC. The objective is profitable acquisition, not ad spend or traffic.

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About the Role

We are looking for a performance marketer who can do more than manage advertising campaigns.

You will own the entire paid acquisition journey — from keyword or audience selection through advertising, landing pages, conversion tracking, purchase, and CAC.

Your objective is profitable customer acquisition rather than maximizing ad spend or traffic.

What You’ll Own

• Manage Google Ads and other relevant acquisition platforms.
• Structure campaigns around business economics and user intent.
• Conduct keyword, search-query, audience, device, and geographic analysis.
• Maintain accurate conversion and revenue tracking.
• Build and evaluate advertising creatives.
• Develop dedicated landing pages and conversion experiments.
• Run A/B tests across ads, pages, offers, pricing, and signup flows.
• Analyze funnel abandonment.
• Identify low-quality and fraudulent traffic.
• Monitor CAC, ROAS, LTV, and payback period.
• Reallocate budgets based on marginal performance.
• Work with engineers and designers to improve conversion.
• Produce concise weekly reporting focused on business outcomes.

What Success Looks Like

• Profitable new MRR
• Reduced CAC
• Improved ROAS
• Improved landing-page conversion
• Reduced wasted advertising spend
• Higher signup-to-paid conversion
• Predictable scaling of successful campaigns

Who We’re Looking For

• Significant hands-on Google Ads experience.
• Experience working with SaaS or recurring-revenue businesses.
• Strong conversion optimization skills.
• Strong understanding of attribution and tracking.
• Comfortable analyzing data instead of relying only on advertising-platform recommendations.
• Experience with GA4 and modern analytics tools.
• Excellent attention to detail.
• Ability to explain why performance changed and what action should be taken.

Agency experience is acceptable, but candidates must demonstrate that they personally managed and optimized campaigns.

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