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There is a variety of translation services today, services closely related to translation like localization, transcription, transcreation, and proofreading, as well as translation services for different purposes. Since almost seven thousand languages are spoken around the world, imagine how much workflow there is on daily basis when all the services, purposes, translation-related services, language pairs…
People are trying to avoid their products being regarded as something that can easily be provided for. In the translation and localization business this attitude is common as well. Since this part is inevitable, but is not the ultimate essence of a business, just one of the gear wheels in the machine, business owners tend…
Read the full "Ways to Automate Translation Quality Control and Move Content Quicker" post »
First, let’s define what E-commerce or electronic commerce is, to start with. It is mostly referred to as an online purchase or selling of products or services, but it is much more. Electronic commerce includes mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Of course, not all of…
With the desire of crossing the boundaries of the country or the region where a brand has been created and successfully launched, certain elements must be subjected to the course of adaptation and even a totally new approach to get the opportunity to expand the brand abroad. In order to attract new audience and persuade…
Suppose you have a great new app which you are totally convinced it is going to be a massive success. In order to make it available and usable for audience across the globe, you must have app’s interface translated and adapted so it is able to meet varying cultural and language expectations. What users desire…
Read the full "Why Is App Localization Critical For SEO" post »
Translation memory maximization and money saving People are always trying to purchase a product at the best price, but without losing the quality features they require. Usually this bargain must give up either a good price or a refinement level, but is not always true when it comes to translation. Of course, hiring a professional…
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Many countries like The United States of America have a long history of immigrant communities. Although a country’s indispensability of immigrant workers and their skills varies through time, it is inevitable to say that such communities enrich a country’s cultural and economic life, especially the life of the city in which they are mostly concentrated….
Read the full "What is Ad-Hoc Interpreting – How it Works?" post »
Based on the 2019 DMA study, it seems businesses tend to receive an ROI of 42 USD for every dollar spent on their email marketing. This proves that this kind of marketing is one of the most effective digital marketing disciplines. Email marketing basically means sending a commercial message through emails. The commercial message sent to a…
As businesses are growing and breaking the boundaries of their home market, such occurrences must be followed by reinvention, reorganization and new insights about what are the expectations and needs of the international audience in general or, at least, the audience in the targeted part of the world. Practically, this means that domestic winning strategies,…
Read the full "Global Marketing: Your Complete Online Expansion Strategy" post »
The expansion and development of technology to the extend and forms in which it is available today has immensely improved and upgraded international communication and exchange. Although giant corporations has never had much trouble into emerging on the markets of a completely different part of the world, new forms of technology have enhanced even business…
Read the full "Product Localization: All You Need to Know" post »